Wybron’s Visuality 2011 Tour Continues On To The Pacific Northwest in March

Wybron’s brand new Mobile Light Lab is hitting the highways again.  This time it is off to the Northwest in March to continue on with the Visuality 2011 Tour.  More from the press release:

The Wybron Mobile Light Lab will first head to Fresno, Calif., where it will host events at Michael Garrison Associates and Live Light Inc. on March 14 and 15 respectively. It will then head to Musson Theatrical in Santa Clara, Calif., for a March 16 event and Holzmueller Productions in San Francisco, Calif., for a March 17 event. It will wrap up the week on March 18 in beautiful Sacramento, Calif., at Sacramento Theatrical.

The Mobile Light Lab will then head north to Oregon and Washington. Its first event of the second week will be hosted by Bud’s Lites, a Molalla, Ore., dealer that will hold a March 21 event at Chemeketa Community College in Salem, Ore. Then it’s off to Portland, Ore., for a March 22 event at Stagecraft Portland, and Seattle, Wash., for a March 23 event at Hollywood Lights. The Mobile Light Lab will wrap up the month with a March 24 event in Olympia, Wash., at CCI Solutions and a March 25 event at Stagecraft Seattle in Seattle, Wash.

Each event will provide visitors with a one-of-a-kind, upscale experience that combines hands-on Wybron product demonstrations, continuing education, refreshments, and opportunities to network with colleagues and ask questions of Wybron product experts. Visitors will be entered to win an iPod Touch — one of two Wybron will be giving out each month — and complimentary copies of all of Wybron’s iPhone apps.

Wybron Hits the Road Again In An All New Rig and Announce Visuality 2011 Tour

Wybron is hitting the road once again this year.  This time, it’s a entirely different truck. Here is more from Wybron about the new Wybron Mobile Light Lab.

The Wybron Mobile Light Lab is a 48-foot pop-out-equipped trailer that features all of Wybron’s most crowd-pleasing products. Wybron President Keny Whitright had it custom-built after proving the popularity of the company’s Mobile Showroom, which traveled the country in a rental trailer from 2009 through 2010.

But he didn’t simply replicate it. Instead, Whitright chose a larger vehicle and tailored it to the feedback collected from visitors to the Mobile Showroom. He also decided to allow visitors to take the helm of their Mobile Light Lab experience.

Upon arriving at a host dealer, visitors will enter the Mobile Light Lab’s reception area. There they’ll be able to view the day’s schedule, which will include educational presentations and refreshments, as well as learn how to get the most out of their experience. As a bonus, those who register will be entered to win an iPod Touch — one of two Wybron will be giving out each month — and complimentary copies of all of Wybron’s iPhone apps.

After registering, it’s “off to the show.” Visitors will enter the main room of the Mobile Light Lab, which is much larger than that of the Mobile Showroom. Inside, six main stations — each featuring one of Wybron’s cutting-edge products like the Cygnus VN200 and Coloram — line the walls. Each station features a fixture representative of one of Wybron’s most popular product families, a flat-screen TV and an iPad. Those who prefer to explore on their own can toy with the fully functional demos and control them with the iPad, which they can also use to change the display of the podium’s TV to a slideshow of product action shots or a video catalog of other product family members. Each podium will contain literature for visitors to take with them.

Those who want a real feel of a product’s performance can participate in a demonstration. Podiums can easily be moved to a spot 25 feet away from a large white screen that fills the Mobile Light Lab from wall to wall and ceiling to floor. Competitors’ products will also be available for side-by-side comparisons.

Look for updates on the Visuality 2011 Tour from Wybron here on iSquint through out the year.