This is the archive, no???

Sneak Preview of ETC Selador Desire LED Fixture at USITT 2011

First things first, I love Novella Smith from ETC.  Novella always has a smile on her face and can charm you to death with her wonderful southern hospitality.  This is Novellas third video on iSquint and I hope it is not her last!

At USITT this year, ETC was giving a sneak peak to their brand new LED fixture, the Selador Desire fixture.  This is NOT a release, but a sneak peak at what the crew in Middleton have been working on for some time. The Selador Desire fixtures will be officially announced on April 7th.  Novella was kind enough to walk me through the new fixture and the Chipotle menu of the different options you have when ordering. I’ll let Novella take it over from here.  Thanks again Novella!

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#LDI2010: Novella Smith Shows Off the ETC Selador Pearl LED Fixture

I love Novella Smith.  She has such a love for lighting and color!  It really shows when she is talking about her products, the Selador series of LED products from ETC.  Every time I see Novella, she has a HUGE smile on and can not wait to talk about color.  Her passion behind it really shows when she starts talking about mixing colors and using the Selador fixtures.  She mesmerizes you and gets you just as excited as she goes along.

This year at LDI was just as exciting.  Novella took a couple minutes out of her busy demo schedule to show me the latest Selador fixture, the Pearl.  It is an all white LED fixture with 3200k and 5600k LEDs in the same form factor as the rest of the 11″ Selador fixtures.  I’ll let Novella take it from here as she gives the best demo!

Thanks Novella, I miss you already!

ETC “Officially” Introduce the Fire & Ice LED Fixtures

This was a little expected as ETC showed the Fire & Ice LED fixture back in November at LDI.  You may remember the YouTube video that was posted here on iSquint back at LDI of Novella Smith from ETC explaining the new fixtures.  But here is the “Official” announcement from ETC on the Fire & Ice LED fixtures.  Here is more from the Press Release.

Responding to demand for more of its Selador™ LED lighting fixtures, ETC is introducing two bold color-spectrum-specific versions: Fire and Ice. Fire features a warm wash of saturated reds, oranges and ambers never before seen from LEDs or gels. Ice provides, in one powerhouse fixture, a palette of brilliant deep indigo, blue, cyan, green (and a touch of red) — the gamut of blue washes that designers seek for their light plots. Integral to the new Selador Vivid™ line-up, Fire and Ice offer these rich, lush colors while equaling or exceeding the brightness performance of conventional tungsten PAR fixtures and saving dramatically on electricity.

In a typical color application, Fire and Ice fixtures produce more light and can consume less than 70 watts of power compared to their gelled tungsten counterparts at 575 watts.  Going beyond theater or broadcast-production use, Fire and Ice are smart green choices for any specialty lighting application. By replacing high-powered single-color warm and cool conventional fixtures in houses of worship or themed environments (amusement parks, restaurants, retail, casinos, etc.), facilities can reap bankable power and maintenance savings. Fire and Ice can be used for dramatic accent lighting as well, lowering power consumption in any installation.

You can download the photometrics and learn more about the new Fire & Ice LED Fixtures by visiting ETC’s web site at www.etcconnect.com.

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