Selador | iSquint.net

Sneak Preview of ETC Selador Desire LED Fixture at USITT 2011

Written By: Justin Lang on March 15, 2011

First things first, I love Novella Smith from ETC. Novella always has a smile on her face and can charm you to death with her wonderful southern hospitality. This is Novellas third video on iSquint and I hope it is not her last! At USITT this year, ETC was giving a sneak peak to their [...]

#LDI2010: Novella Smith Shows Off the ETC Selador Pearl LED Fixture

Written By: Justin Lang on October 25, 2010

I love Novella Smith. She has such a love for lighting and color! It really shows when she is talking about her products, the Selador series of LED products from ETC. Every time I see Novella, she has a HUGE smile on and can not wait to talk about color. Her passion behind it really [...]

ETC Adds to the Selador Series of LEDs: The Pearl

Written By: Justin Lang on September 24, 2010

Where you at PLASA this year? If you stopped by the ETC booth, you should have seen their latest Selador LED product, the Pearl. ETC has added a white mixing unit to their popular Selador Series of LED products to help round out their offerings. The Pearl takes advantage of the best traits of the [...]

ETC “Officially” Introduce the Fire & Ice LED Fixtures

Written By: Justin Lang on February 15, 2010

This was a little expected as ETC showed the Fire & Ice LED fixture back in November at LDI. You may remember the YouTube video that was posted here on iSquint back at LDI of Novella Smith from ETC explaining the new fixtures. But here is the “Official” announcement from ETC on the Fire & [...]

iSquint Podcast – Episode 4 – ETC at LDI

Written By: Justin Lang on January 13, 2010

In this, the fourth episode of the iSquint Podcast, I got a chance to sit down with Anne Valentino and David Lincecum for ETC, (Electronic Theatre Controls) at LDI in Orlando Florida. Anne and David explained how the Eos family of desks were developed and how they listened to the lighting community to design the [...]

ETC Fire and Ice LED – Novella Smith Explains

Written By: Justin Lang on November 21, 2009

Yesterday I wrote about ETCs latest LED products, the Fire and Ice Seledor units. I had a chance to sit down with Novella Smith, the LED Market Manager for ETC and one of the original developers of the Seledor line-up of LED fixtures. ETC not only talked but listened to Lighting designers to develop the [...]

ETC Enters the LED Lighting Market

Written By: Justin Lang on February 16, 2009

We just received an email from the ETC (Electronic Theatre Controls) marketing department about ETC entering the LED lighting market place by announcing there acquisition of Selador product line. The Selador product line will now be distributed by ETC and renamed the Selador Series by ETC. Here is the Press Release from ETC In ETC [...]