We just received an email from the ETC (Electronic Theatre Controls) marketing department about ETC entering the LED lighting market place by announcing there acquisition of Selador product line. The Selador product line will now be distributed by ETC and renamed the Selador Series by ETC.

Here is the Press Release from ETC

In ETC CEO Fred Foster’s words, “We didn’t want to make a ‘me too’ RGB or RGBA product that didn’t provide the kind of significant innovation in lighting we strive for. With its exclusive x7 Color System™, the Selador product line produces a far superior quality of color and light to anything that we had seen before in LEDs. We also benefit from the brainpower of Selador’s Novella and Rob – great people who will join our ETC team.”

Selador’s x7 Color System seven-hue technology produces a light and color quality that conventional LED systems cannot duplicate. This unique color system produces bright broad spectrum whites and intense colors equally well, rendering pigments and skin tones in a more natural way. Read Rob Gerlach’s explanation of the x7 Color System difference on our Light Minds blog.

The Selador x7 Color System also finds its perfect counterpart in our ETC control-system offerings, which make control of LED fixtures easier, more direct and user friendly. We have already integrated color matching and HSI (hue, saturation and intensity) control of Selador products into the latest software releases of our Eos® and Congo® lighting control console lines. Our architectural systems will follow shortly, and we will continue to innovate in the areas of color management in these products.

Selador’s LED line-up includes the Paletta™ and Lustr™ products, just introduced at LDI 2008. Paletta fixtures’ unique blend of seven colors of LEDs was selected to provide the depth of color that designers are used to from their favorite saturated gels. The Lustr line uses a different blend of colors optimized for producing broad spectrum whites and tinted colors – solving the traditional LED problem of making people look unnatural.

ETC is also debuting the latest Selador product: the high-output color-mixing Vivid™ LED fixture series. The Vivid series combines the Selador x7 Color System with powerful K2 emitters from Luxeon™, for the highest output available. Vivid LED fixtures provide high brightness and intense colored lighting for much longer throws, while matching and blending with gel colors and tungsten fixtures.

Get the full product specs and details on our new Selador Series product pages.

You’ll also have a chance to see and demo our new Selador products in person at USITT and NAB!