ETC Fire and Ice LED – Novella Smith Explains

ETC Selador Fire and Ice LEDsYesterday I wrote about ETCs latest LED products, the Fire and Ice Seledor units. I had a chance to sit down with Novella Smith, the LED Market Manager for ETC and one of the original developers of the Seledor line-up of LED fixtures.

ETC not only talked but listened to Lighting designers to  develop the new line up of LED fixtures. Separately, the fixtures produce amazingly intense and super saturated colors not normally found in typical RGB, RGBW or even RGBA LED fixtures.  What is truly impressive is when combining the fixtures to produce a great looking white.

Just like all of the Selador fixture, the Fire and Ice fixtures utilize the 10 t0 90 degree vertical and horizontal lens to spread the beam how ever your heart desires.